Meena - Aesthetic Clinic Owner,
"Scaling Clinic are amazing. We have been working together a month and it's already the BEST decision I've made for my business!"
Dr Mahmood M - Dental Business Mentor
"I've known Lucy and Mark for years. They have helped me grow my own business to over seven figures!"
Dr Leanne B - Dental Clinic Owner & Trainer
"I'm so excited we have got a solution to paid ads now. Mark is an absolute wizard!"
Dr Mateen A - Dentist & Trainer
"These guys are proven to work and have passed the test of time!"
Penny Ford - Dental Business Coach
"Lucy and Mark's marketing knowledge is phenomenal"
Dr Monika J - Dentist
"With their knowledge and support. I'm confident I'll achieve all my goals."
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Scaling Clinic is a trusted resource for the dental, medical cosmetic, and aesthetics industries, founded by Mark Vurnum and Lucy Johnson. With over 40 years of combined expertise in marketing, sales, and business growth, they’ve built a reputation for transforming businesses into thriving, sustainable enterprises through their seminar based coaching brand Fully Booked Formula.
When COVID-19 disrupted traditional business models, Mark and Lucy transitioned from offering face-to-face services to their clients to an online coaching platform through their CPD recognised High Ticket Coaching Academy program. They supported personal care and wellbeing businesses in adapting to online service delivery and charging premium prices.
As the world reopened, they identified a greater need: dental, cosmetic and aesthetics businesses required hands-on support to rebuild post-COVID and compete with low-cost overseas options. They then evolved to offer done-for-you marketing services alongside coaching on converting leads into high-paying clients via the Scaling Clinic.
Mark and Lucy are passionate about helping these industries showcase their superior quality so they can focus on the part they love the most - delivering great results for patients and clients.
With experience building three multi-million-pound operations and working with over 4,000 clients across multiple countries, Scaling Clinic is the trusted partner for dental, medical cosmetic, and aesthetics providers aiming for sustainable growth and success.
"I'm passionate about supporting entrepreneurs and business owners in unlocking their full potential. I firmly believes that with the right strategy and support, any business can achieve extraordinary success." - Mark Vurnum
Mark Vurnum is an award-winning business owner with a proven track record in driving substantial sales and business growth. With a Marketing Diploma and extensive expertise in scaling businesses, Mark has generated tens of millions in sales.
Mark’s entrepreneurial journey began early. As a teenager, he chose to leave school to run his first business—a fledgling car washing and cleaning service—to help support his parents, 4 siblings and grandparent who were all living under one roof in a small house in South London. This early taste of entrepreneurship ignited his passion for business and set the foundation for his impressive career.
At just 24 years old, Mark became the youngest-ever National Marketing Manager for global brand JVC, a role he achieved within just three years. His early career also saw him working with well-known global brands like Thomas Cook and Electrolux, gaining valuable experience in marketing, leadership, and business strategy. His strategic insights and hands-on approach have empowered numerous businesses to scale rapidly through proven systems and guidance.
For the past 16 years, Mark has focused solely on helping businesses in the wellbeing, personal care, and health/medical industries harness the power of digital marketing. Recently, his expertise has been concentrated on supporting dental and aesthetics businesses, which are facing increasing pressure from cheap overseas competition. His work focuses on helping these industries compete by leveraging innovative digital strategies to highlight their superior quality.
Mark has helped clients across all income levels achieve significant revenue growth, but his true passion lies in helping 6-figure businesses scale to 7-figure success. His strategic approach and proven systems are tailored to elevate businesses that are ready to make the leap to the next financial milestone.
Teaching Marketing At High Level Dental Business Owner Mastermind
Recognised By Peers For Creating Marketing And Sales Systems That Created Over £10,000,000 In Sales In 2024
Featured in CNN Money About Digital Marketing And Business Growth
Speaking At 7 Figure Mastermind Business Owner Group (Dental & Aesthetics)
"My philosophy centres on the belief that with focus, resilience,
and the proper tools, business owners can unlock their full potential, achieve financial freedom, and create a lifestyle they
truly love.
I love empowering clients to build sustainable, profitable businesses while achieving greater balance and freedom."
- Lucy Johnson
Lucy Johnson is a renowned coach and entrepreneur with a proven passion for helping business owners elevate their businesses. With a talent for creating high-ticket offers, Lucy has developed comprehensive programs that have transformed the trajectories of numerous clients.
Lucy’s journey into business began when she dropped out of University to focus on running her health and wellbeing business. What was initially intended as a way to support her through University quickly became a thriving side hustle, generating over £200k a year in revenue.
Recognising her natural talent and knack for business, Lucy fully committed herself to helping others achieve similar success. In her early career, Lucy worked with and consulted for major international brands such as Reebok gaining invaluable experience in business growth, strategy, and marketing. These opportunities allowed her to develop her expertise and set the foundation for her successful coaching career.
Over time, Lucy discovered her passion lay in helping smaller business owners, rather than corporate brands, far more than anything else. She launched a sales and marketing training business specifically designed to help others in the same industry achieve the kind of success she had experienced. Her partner, Mark Vurnum, joined her in this venture, and together they have changed the lives of over 4,000 people through a variety of transformative programs and services over several years.
Lucy has produced proven sales training systems for multiple businesses that generate sales through various channels, including one-on-one in-person meetings, group sessions face-to-face, online platforms, phone calls, and Zoom. Her true talent lies in systematising the sales process into clear, repeatable steps, ensuring that anyone implementing her systems achieves predictable and consistent results.
Lucy is also an award-winning speaker, recognised for her expertise and impactful delivery. She is a sought-after keynote speaker at business growth, sales, and marketing events, inspiring audiences with her insights, strategies, and real-world success stories.
Delivering her comprehensive 'Get More Clients Program'
Live to over 300 participants
Invited to speak at world famous "Expert Empires" event on sales and marketing alongside business and marketing powerhouses Ryan Deiss And Grant Cardone
Lucy & Mark Inspiring Over 300 live attendees at their one of a
kind sales and marketing events
Lucy guest speaker at an event for over 600 business owners
This answer is going to be a mixture of logic and strategy. Firstly, the marketing and sales system we will help you implement into your business is EXACTLY what we use ourselves. So logic tells you, you know it works already because you can see how many clients we’ve got and it’s also attracted YOU to this page or book a call with us.
So if its worked “on you” how could it not work “for you”?
Secondly, we’ve worked with over 4,000 people for over 16 years in the wellness, health and personal care industries (with a specific focus for the last few years on dental, medical cosmetic and aesthetic businesses because we see the droves of people going abroad for cheaper, less safe options and we feel for you and want to help).
Ask yourself this….Are the doubts you have about it working for you, even though you can see all the success stories above, coming from poor experiences with marketing agencies in the past?
Let me tell you this – That’s NOT because marketing agencies are fundamentally out to "get you".
It’s because you haven’t had a someone with the right tried and tested system ALSO giving you with the right support to actually make that marketing turn into money for you before.
Does it make sense to you to base the likelihood of your future success on what has happened in the past if you’re going to have world class marketing run for you and ALSO support from us to turn it into money this time around? Probably not!
If we have a call with you and together we decide we are a good fit for your business that will be because we guarantee we will work with you in a way so you get the results you want.
We reject about 40% of the enquiries we get, and another 30%+ of the people we speak with simply because we are not 100% sure our system is right for them (either because we’re not a good fit or we can see they’re just not in the right place with their business to make it happen).
We will only offer our services to people we believe can benefit from the system because our reputation depends on it (and we offer a guarantee!). You don’t get the kind of results for people you’ve seen on this page by accepting everyone and anyone.
So we can assure you that if we do all decide we want to work together you will get the world class marketing, systems, and 1-2-1 support that you need to achieve your goals.
What we are not in control of is how committed you are to the process and for how long and if you will take responsibility for what you do and what you don’t do.
So ask yourself this….. are YOU the kind of person that will hold up your end of the bargain and will reach out for help from us if you need it at your end? Because those who do are successful 100% of the time.
How Are You Different From Other Marketing Agencies?
We are business owners first and foremost, not just marketers. This means we approach marketing with a business mindset, understanding that success is about more than just running ads.
Here’s how we’re different:
1 - We Test Everything First: We don’t test strategies on our clients’ budgets. We’ve spent over £250,000 of our own money testing proven strategies across our own dental, cosmetic medical, and aesthetics marketing accounts. This ensures that our clients don’t waste money on unproven methods.
2 -We’re Not a Marketing Agency; We’re Your Growth Partner: While we handle the marketing for you, our role goes far beyond that. We train you, coach you, recruit additional support if necessary, and work with you to ensure your marketing translates into real, sustainable revenue growth.
3- Proven Frameworks, Not Experiments: Unlike typical marketing agencies that rely on constant testing, we use proven frameworks backed by years of real-world experience. Every system and strategy we use has already been tested on our own accounts, using our own money—not trialing ideas that may or may not work.
4 - Server-Side Technology for Precision: We utilise server-side technology to ensure your ads are only shown to the ideal prospects. Our proven copywriting frameworks, paired with tried and tested offers, ensure responses from the most relevant and engaged audiences.
5 - We Don’t Just Send Leads: Many agencies flood you with leads and leave you to close them on your own. Often, these leads are low-quality. We focus on high-quality prospects by combining offer training and sales training with lead generation strategies. This gives you not just leads, but well-qualified clients ready to invest in your services.
6 - Dedicated, Accessible Support: With us, you won’t just get customer service. You’ll have a dedicated account manager you can contact directly via WhatsApp from 9 am to 5 pm on every working day. You’ll receive weekly reports and real, transparent communication to ensure your success.
7- Exclusivity Per Area: We only work with one clinic per area to ensure that you have our full attention and resources dedicated to achieving results for your business.
8 - Experience That Matters: The founders bring 40 years of combined marketing and sales experience, and the rest of the team adds another 100 years of expertise. We’re award-winning business owners, sought-after speakers, and educators with deep knowledge of business, not just marketing.
9 - Focused, Committed Expertise: We’re not sidetracked by running our own clinics or approaching this as a side hustle. This isn’t something we dabble in. This is everything we do.We aren’t here to throw random strategies at you or rely on trial and error.
We bring proven systems, expertise, and partnership to ensure your business thrives—consistently, predictably, and for the long term.
When you work with us, you’re not just hiring another agency. You’re gaining a committed, experienced growth partner whose sole focus is building your sustainable success.
The speed at which you experience results depends on how quickly you provide us with the information we need to get your ads created and launched. Once your ads are live, the level of attention and action you take in following our guidance will also influence the outcomes.
Our focus is on delivering quick wins and tangible results to ensure you make your investment back as quickly as possible.
We want you to see a return on your investment fast, while also building a sustainable system that delivers long-lasting success and consistent revenue growth for months and years to come. Because we attract high-quality clients primed to pay for your most valuable services, you’ll only need a few clients to have covered your entire investment. We've had clients systems set up within nine days and make their entire investment back in just the next three days.
This isn’t about putting your ads up in two days and generating a short-lived spike in interest that fades away in a few weeks.
We’re building your marketing machine—a long-term system designed to deliver predictable, sustainable growth over time. We will work alongside you at whatever pace you prefer—fast or slow.
The best things in life are often worth the wait, and with our proven systems and guidance, we’re building a foundation that will pay you back for years to come.
We do understand where this comes from and we do “get” why you ask. There’s a lot of not great "marketing agencies" out there and you should do your due diligence before committing time, energy, effort and money to anything. Over 80% the people who come to us have worked with another "marketing agency" first and been badly burnt by the experience.
So I think you have to ask yourself the following:
1 -Would we be able to get SO many testimonials if we weren’t genuinely real people that are good at what we do? You can tell from the conversations and statements above these people aren’t actors lol (sorry guys no offence!). READ them. WATCH them. They’re just real people who are grateful for the help we’ve given them. If you need more reassurance you can even out check out our website from when we had an online business that worked with people during Covid to help them set up online businesses when they couldn't open their premises. Theres another 150 or so testimonials on there. We’ve been around a long time doing this marketing stuff – we’re pretty good at it
2 - Have you had a conversation with us? (if you haven’t already then book a call with us – theres a link right below here – to find out more). We’re not a faceless automated company. We’re real actual people. That like to talk to and help other real actual people. You won’t find us all over social media thats true. That’s because we’re busy actually helping our clients get results and not posting pictures of ourselves in front of nice cars and big houses talking about how we help our clients get great results. We’re actually DOING it.
Because we’ve set up a very clever marketing system so that WE can find YOU instead. And we walk our talk.After our first 7 years of building our marketing business through all the things you’re told to do by the “guru’s” like posting our every movement on 17 billion different social media platforms and sharing free content videos until we felt like ours brains were going to drop out of our heads we got fed up.
Now did we hustle hard enough to make it work for us and make some really good money? Yes we did. But it was draining, soul destroying, mind-numbing and ultimately unnecessary. In early 2018 we made a decision we were not going to parade our lives around on the internet anymore just to get clients or spend 40 hours a week pumping out free content in the hope someone might respond and ask about working with us anymore.
We wanted our privacy and our sanity back. So we figured out how to not only get an endless supply of highly qualified clients wanting to work with us in our business but also how to do that WITHOUT needing to do endless free content, without needing to “post” on social media and spending every waking moment wondering if we were doing enough “connecting” (What on earth does “connecting” mean anyway?!?) with potential prospects online.
And I can tell you we’ve changed more lives, had more fun and made more money in the last 5 years doing that than the whole 10 years we were in business prior to making that change.If you desperately want to find me on facebook go to facebook.com/itsLucyJohnson or if you want to see what I used to look like when I had to “look like a guru” you can go to one of our first programs facebook page here .
Or you can find us on Linkedin (which we never use to get clients lol) here and here. Happy scrolling :)
We specialise exclusively in paid advertising and funnel building because these are the most direct, proven methods for generating high-quality leads and driving predictable revenue growth for dentists, cosmetic medical professionals and aesthetics.
Here’s why:
1 -Focused Expertise Delivers Results: Unlike agencies that try to be everything to everyone—covering websites, social media, SEO, email marketing, and more—we focus solely on paid advertising and funnels because they are measurable, scalable, and proven to deliver quick and consistent results.
2 -Paid Advertising & Funnels Have a Clear ROI: Social media content and websites are important, but they take time to build momentum and often lack the direct immediacy of paid strategies. Our paid advertising systems are designed to create targeted, high-quality leads quickly while ensuring each ad and funnel delivers a clear and measurable return on investment (ROI).
3- We Prioritise Speed and Predictability: Many other digital strategies—like SEO and organic social media content—rely on gradual growth and long-term engagement. While these are valuable over time, we know that our clients need immediate lead generation and sales growth. Paid advertising allows us to target the right prospects at the right time to fill your calendar with clients now, not months from now.
4- We’ve Perfected Paid Systems: We’ve spent over £250,000 of our own money testing and perfecting paid advertising and funnel systems across industries like dental, cosmetic medical, and aesthetics. This means we bring proven strategies, frameworks, and technology to every client—systems that we know work.
5 - Funnels Drive Conversions Efficiently: A well-optimised funnel takes interested prospects and moves them seamlessly through a proven journey, from ad click to lead conversion and purchase. These systems are scalable and predictable, offering long-term value by turning leads into high-paying clients effectively.
6 - Not Every Tool Fits Every Business: While websites and social media strategies work for brand-building, they rarely bring clients directly or quickly unless paired with paid strategies. Our focus is on creating direct pathways to revenue through strategic advertising and well-constructed funnels, leaving aside the noise and focusing only on what drives measurable growth.
At the end of the day, our mission is simple: help our dental, cosmetic and aesthetics clinics grow revenue quickly, predictably, and sustainably. We focus on paid advertising and funnels because that’s what works—faster, more effectively, and with clear, measurable outcomes. Our clients aren’t looking for guesswork or scattered strategies; they want proven, data-backed systems that generate clients, sales, and profit. And that’s exactly what we deliver.
The best time to start marketing is right now. Whether it's Christmas, Easter, summer holidays, or any other period, having stable, predictable marketing systems in place ensures that you maintain steady business—even during traditionally quiet times.
Waiting for the "right time" to start your paid marketing will only lead to missed opportunities and lost revenue.
The truth is: there will never be a perfect moment to start. The best strategy is to begin now and build momentum with consistent, results-driven advertising.
Paid marketing is an investment in your future.
Starting now allows you to take control of your business’s success, ensuring you remain visible, profitable, and ready for opportunities no matter the season.
With the right team behind you (us) and the right systems, it has never been easier, faster, or less demanding on your time. We handle all the heavy lifting, so you don’t have to. From strategy to execution, we do the work, leaving you free to focus on your business while we ensure your marketing drives consistent results.
Don’t wait for the "right time." The right time is always now.
With us by your side, you can trust that your marketing is in expert hands—efficient, seamless, and ready to grow your revenue.
T: +44 7700 137768 E: [email protected]
Address: 13 High Street East, Glossop, Derbyshire, England, SK13 8DA
Company number: 11792678
Copyright 2024, Scaling Clinic, All rights reserved.This site is not a part of the Facebook™ website or Facebook™ Inc. Additionally, this site is NOT endorsed by Facebook™ in any way. FACEBOOK™ is a trademark of FACEBOOK™, Inc
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